Probably one of the most stylish sister duo in India, Sonam Kapoor and Rhea Kapoor are ready to bring out their amazing style in their new fashion label called Rheson. We don’t think it comes as a surprise, many of us saw this coming and now that it is finally here along with the sisters we are also very excited. The line in collaboration with famous multi brand store Shoppers Stop is set to launch on May 12th and the sisters have been putting innovate posts on Instagram to announce their new label.

A post on Sonam’s Instagram read, “Finally it’s here! So excited to share what @rheakapoor and I have been working on…. Our very own clothing brand #Rheson, which launches on 12th May. Available nationwide only at @shoppers_stop @wearerheson.”

“It provides the opportunity to be glamorous on a day-to-day basis.”

Rhea Kapoor

Rheson To Shop: Sonam & Rhea Kapoor’s Label Is Here

‘Rheson’ To Shop: Sonam & Rhea Kapoor’s Label Is Here

The sisters came out with a new video recently to explain what the fashion label ‘Rheson‘ is all about. We heard some talks about the brand a couple of years back because the sisters have been working hard on it since then. Watch the video below:

The Story of #Rheson

What is #Rheson? The trendiest fashion crafted for India’s young women! #SisterhoodOfTheFashionablePants #NoRhesonICant Sonam Kapoor Shoppers Stop

Posted by Rheson on Tuesday, May 9, 2017

“There’s a lot of thought that has gone behind this fashion line, the whole point of this was to create a safe haven for girls; for them to embrace fashion and not be intimidated by it.” – Stylist Rhea Kapoor

You might be thinking since the super famous bollywood sisters are coming out with a fashion brand it is going to be very high priced, but this is not the case. Sonam even describes their brand in three words “fashion, affordable and aspirational”.  The collection is for every Indian girl and the prints that have been used in their first collection will definitely give you major childhood memories. They have gone back to basics with their line and basics put together with cute prints will definitely be a hit.

Sonam received her first National Film Award last week for her portrayal of Neerja Bhanot in 2016 film “Neerja”, where she was joined by her parents, Anil and Sunita Kapoor and her rumoured boyfriend Anand Ahuja. While being so successful in the world of Bollywood and being called a fashion diva after years of setting fashion trends, it’s nice to see her own fashion line.

Rheson To Shop: Sonam & Rhea Kapoor’s Label Is Here
Rheson To Shop: Sonam & Rhea Kapoor’s Label Is Here

If you are one to stalk the Bollywood stars wishing you could dress and look like them, the stylish sister duo are going to give you all that through Rheson. Proud father and actor Anil Kapoor also made an announcement about his daughters brand on twitter and we thought it was adorable. He captioned a tweet with a picture of the two, check it out:

Lets talk a little about the name of the brand, the sisters have put together the first three letters from their names to create Rehson, phonetically pronounced ‘reason.’ Usually putting together two names can sound very cheesy and is very cliche but somehow we are loving this name, its fun, catchy and perfect. They have joined other Bollywood celebrities like Salman Khan, Deepika Padukone and Hrithik Roshan who also have their own fashion brands.

This new high-street fashion brand is specially crafted for the young consumers and thanks to Sonam and Rhea 2017 just got a whole lot hotter! The collection will start at a price of Rs. 400 and will go up to Rs. 4,000. The line will include Indo-western clothes and separates from skirts, t-shirts, tops and sweatshirts.

You can find the entire collection in all Shoppers Stop outlets May 12th onwards.

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Rheson To Shop: Sonam & Rhea Kapoor’s Label Is Here
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Rheson To Shop: Sonam & Rhea Kapoor’s Label Is Here
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Sonam Kapoor and Rhea Kapoor are ready to bring out their amazing style in their new fashion label called Rheson.
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Posherry
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